There is potentially an infinite number of maritime shipping routes that can be used for commercial circulation, but the configuration of the global system is relatively simple. The main axis is a circum-equatorial corridor linking North America, Europe and Pacific Asia through the Suez Canal, the Strait of Malacca and the Panama Canal.


However, there are bound to be congested shipping routes just like any other road on your daily drive. Standard CRM practices, strategies and technologies can be introduced to companies to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth.

CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.

Benefits of CRM Implementation:

  • Better client relationships.

The more you know, and remember, about clients (or customers) the more your clients know you care about them. This enables you to forge a much stronger connection and a deeper relationship with your clients.

  • Improved ability to cross-sell.

The more you know about your clients’ needs and wants the better able you are to provide the solution to their next problem.

  • Increased team collaboration.

This is where many firms who fail to require their executives to use the CRM fail to reap the benefits of the CRM. I know this from having managed the implementation of CRM software where the management team thought it was a good idea but would not learn, or use, the tool themselves.

  • Improved efficiency in serving clients.

Again, the more you know about clients, the better able you are to serve them. If everyone is using the CRM to record their customer interactions, EVERY client interaction, then others’ are able to serve the client with the knowledge of what has been previously discussed with the client.

  • Greater staff satisfaction.

The more knowledge your employees have the more empowered and engaged they are. Having an accurate and up-to-date CRM that everyone uses and has access to help employees solve client problems. Doing so makes employees and clients happy.

  • Increased revenue and profitability.

Once everyone learns, and uses, the CRM, productivity increases, sales cycles decrease, you have the ability to provide additional products and services to clients and client satisfaction increases.

  • Cost savings.

While the start-up of a CRM software is expensive and time-consuming, over time the benefits far outweigh the costs. Members of the sales team are able to better schedule meetings with prospects in the same geographic area. Client-service reps are better able to resolve a client’s concern. You now have a central client and prospect database that everyone can access rather than everyone keeping a separate spreadsheet or contact database on their computer.

  • Less client attrition.

When a client is engaged with only one member of a professional services firm, the risk of attrition is 40%. When five or more partners are involved in a client relationship, the risk of attrition falls to less than 5%.

Our Implementations 

iZeno had assisted in the smooth transition of CRM to the best Ports in the straits of Malacca which results in an increase in customer retention which lead to increase in profits. Not only limited to the port industry, CRM also helps other industries in the same way.

As long as companies focus on their business strategies and the people they have in order to make this technology work, CRM can definitely help grow the business.

About iZeno

iZeno was founded in 2003 on the principle of providing enterprises with best-in-class solutions they need to keep their business running seamlessly. With a team of 70+ innovators, in-house, we have delivered over 500 Enterprise Solutions, implemented and optimized to enable smarter insights.

Our team draws on industry experiences in accomplishing a portfolio of mission-critical applications, integrating Cloud, CRM, Data Analytics, and other leading technologies with our clients existing IT frameworks.

With a leading presence in the region, headquartered in Singapore and operation in Malaysia, Indonesia, Thailand and Philippines, no project is too complex for us, and our team is always ready for a new challenge.

Get in touch with us here.