Sugar Customer Journey Solution

Deliver outstanding customer experience with best-practice CRM

Take hold of next-generation CRM

Customer experience has never been more important to business success and now there’s an exciting new way to make CRM the engine that drives a better, more seamless customer experience.

Key Benefits >

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Orchestrate Customer Experiences

With the Sugar Customer Journey solution, companies can define customer journeys that are specific to their business. These journeys can span the entirety of the customer lifecycle or focus on a particular segment of the relationship. Journeys can describe short-lived engagements or they may represent longer duration or even cyclical lifecycles. The Sugar solution includes industry-specific customer journey templates that companies can use to quickly define the journeys that are most applicable to their business.

Orchestrate Customer Experiences

The Sugar Customer Journey solution increases efficiency by enabling businesses to more effectively focus employee actions on the needs of the customer at any point in time. Defining a customer journey map helps companies to keep the customer perspective at the forefront of their thinking. Operationalizing the map in Sugar helps make sure everyone clearly understands
what needs to happen at each step along the way to advance the relationship.

Automate effortlessely

By tying the customer journey to Sugar’s Advanced Workflow, Sugar users can automate the execution of activities in each customer’s journey. Each action taken can automatically trigger subsequent activities, assigning these activities to the right individuals. This makes Sugar a powerful engine to guide customers and coordinate employees through the entire customer journey.

Partner

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