While sales and customer service teams live inside the CRM on a daily basis, it’s the IT department that is responsible for executing a successful deployment plan, and for the vital function of integrating the CRM with other tools like email and your ERP. In short, your core CRM selection team should work closely with IT to ensure the CRM can be (and is) set up correctly.
In this post, let’s examine some of the biggest CRM challenges that IT organizations must face, and how Sugar can help:
Integrating with core systems is a nightmare – Sugar plays nice with everyone. It integrates with marketing automation, inbound marketing, relationship analytics, incentive management tools and more. You can provide your sales teams with relevant financial information from your ERP and business intelligence applications. Sugar stores emails, contacts, and meetings into Sugar from your email clients using out-of-the-box plug-ins. You can also develop custom plug-ins to integrate with a wide variety of back-office and front-office business applications.
I’m concerned about security and data privacy – Sugar provides a comprehensive set of capabilities to manage teams, roles, and access privileges. Team-based security can simplify CRM security administration for organizations that are experiencing rapid growth and/or transformation.
No CRM vendor has invested more heavily in new features and mechanisms to protect data privacy. We see data privacy and regulatory compliance as opportunities to help the organizations around the world that rely on Sugar to implement best practices regarding how they do business.
The CRM must offer flexible deployment options – SugarCRM believes your CRM should adapt to your business, not the other way around. Unlike other CRM providers with proprietary platforms and rigid deployment models, SugarCRM provides the freedom to deploy Sugar in a manner that best suits your business: select from a variety of deployment models ranging from a fully managed software-as-a-service (SaaS) to on-premise installations.
The CRM must be future-proof – SugarCRM’s robust partner ecosystem has developed hundreds of extensions, integrations, and custom applications for the Sugar platform. All are available in the popular SugarExchange. On top of this, Sugar provides a library of no-cost standard APIs so organizations can build their own extensions.
The CRM must scale – We get it. You don’t want to buy a “small business” CRM today and be forced to upgrade to an enterprise version when things take off. Sugar was designed with the scalability of large enterprise businesses in mind. For on-demand customers, resources can be consumed on a per-need basis. For on-premise deployments, Sugar’s Customer Success team can help your business think through user concurrency, throughput, database sizing and other considerations to ensure performance, reliability, and redundancy.
Sugar delivers the flexibility, security, and simplicity to put IT departments at ease. To learn more about how Sugar can help address your biggest challenges, check out our new product page.
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