Successful implementation in CRM comes with expectations: increase in revenues and staff productivity across departments, improved cross-sell and up-sell opportunities, enhanced customer satisfaction, the ability to build a 360-degree view of the customer, and the automation of processes throughout the customer engagement lifecycle.

It is essential to choose the right CRM for your business and put the right plan, processes and people in place to get maximum returns on your CRM investment. When choosing CRM, certain evaluation criteria stand out as most important for a manufacturing business. Successfully implementing a new sales tool like CRM requires some thoughtful planning before you begin. Take time to work with your team to build a case for change. There are so many ways CRM can deliver value and while this sounds great it can actually cause problems. It’s best to choose a few meaningful goals that will clearly deliver maximum ROI. Otherwise, CRM projects can become too big, too expensive, and take too long to implement. Without a clear definition of goals, measuring CRM success and impact becomes very difficult. Delivering benefits and adding value incrementally will add up to long-term CRM success. It’s a bit like building a house: start with a good CRM platform as a solid foundation. Then build a strong frame of metrics, reports, and activities. Then layer on campaigns to build momentum.

As with anything that involves a significant change to business processes, organizational structures or roles and responsibilities, a lack of influential sponsorship reduces effectiveness and means there’s no driving force for implementation. Often the executives funding CRM reduce their involvement during implementation. This is risky, because, without clear leadership and direction, CRM implementations can be pulled in too many directions, decisions can be delayed, and momentum can be lost. CRM implementations work best when there is an executive “project champion” driving internal visibility, buy-in, collaboration, change management, and user adoption.

For more detailed information on CRM implementation for Manufacturers, please click on the Guide link below.

Download Successful CRM implementation for Manufacturers Guide here.

This guide above examines the most common reasons for CRM implementation failures and suggests how to avoid them.

Sugar offers the most innovative, flexible and affordable CRM in the market and delivers the best all-around value of any CRM. Contact us to experience Sugar’s innovative user experience and powerful features and see how we can help you transform your business and make every customer interaction extraordinary.

iZeno is the Elite Partner of SugarCRM

iZeno is the Elite Partner of SugarCRM with over 12 years of successful implementation and delivery over 200+ Projects. We are also recognized as the APAC Reseller of the year for FY2018.

We work with companies & organisations to build a 360 overview of their customers (internal and external) and optimize their sales, marketing and support processes using SugarCRM and also integrates with many other solutions such as Telephony systems (AWS Connect, Cisco, Avaya, Aspect,3CX), SAP , Hootsuite, Moobidesk, Zendesk, Inbox25, Xero and other core systems to drive business outcome.

With leading presence in the region, headquartered in Singapore and operation in Malaysia, Indonesia, Thailand and Philippines, no project is too complex for us, and our team is always ready for a new challenge.

Contact Us for a discussion on your CRM initiatives and Customer Experience Challenges.