Manufacturing CRM and PLM

Maximize your market presence

CRM systems play a pivotal role in helping manufacturing companies build and nurture strong relationships with their customers. Manufacturers can drive revenue, improve efficiency, and foster long-term loyalty in an increasingly competitive marketplace by leveraging technology to streamline processes, enhance communication, and deliver exceptional service.

Key Benefits:

More accurate demand and supply predictions

SugarCRM allows users to make smarter predictions with more accurate data by giving real time information to assist in the forecasting of demand and supply projections.

Full system integration capability

Take hold of information across a wide variety of sources through Sugar’s integration capabilities and aggregate sales information as well as distributor feeds to ensure nothing is missed.

Accurate macro level information feeds

Sugar’s macro capabilities let users easily identify gaps in coverage whilst streamlining the collection of multiple data sources to assist in the decision making process.

Data-Driven Decision Making

SugarCRM provides powerful analytics with the help of sales-i, which enables manufacturers to derive actionable insights from customer data.

Enhanced Customer Relationships

SugarCRM’s comprehensive view of each customer allows manufacturers to personalize interactions, anticipate needs, and provide exceptional service, fostering stronger relationships and long-term loyalty.

Improved Customer Service

By addressing customer needs promptly and effectively, manufacturers can enhance satisfaction, reduce churn, and increase customer lifetime value.

Maintenance Activities 

CRM provides Scheduling features, wherein the maintenance activities are available on the Calendar. The schedules can be auto-assigned to Subject matter expert/technicians based on the Skill Set. Additionally, the system helps to generate the Job-Sheet which will contain the previous Service History and the details about part replacements.

Smarter Supply Chain Management

Manufacturing companies often have a complex web of supply chains which involve demand generators, material specifiers, fabricators and distributors to supply their product to the market. SugarCRM can step in and untangle the complex supply chains in order to reduce prep work and enable users to be more aware of each project and order. To this end, Sugar provides real-time integration with other applications to ensure nothing is missed.

Integrated Demand Forecasting

Manufacturing businesses need clear signals from the sales, marketing and service teams to ensure that the right amount of product is being produced. Thus, the challenge with this method of demand planning is that the groups with the best perspective on incoming demand are the most distant from the process. Demand plans created by the supply or finance teams are more similar to “supply” plans and are often biased towards the needs of the individual team. Efficient manufacturers utilize their CRM solutions to assist in the implementation of an effective forecasting methodology for the front line of the business, taking accurate input from the sales, marketing and service teams. .

Unlock the Value of Your Data

While gathering customer data within your manufacturing systems is essential, the question remains: Are you effectively leveraging this back-office data for front-office sales and marketing initiatives?

Interpret your data using AI-powered analysis, empowering sales teams with actionable insights into every customer, product, and transaction.

SugarCRM’s seamless integration with sales-i’s advanced data analytics and intelligence tools makes it simple to surface customer and product insights, so you can easily answer critical questions like:

  • Which customers buy product A but not product B?
  • Where are your biggest upselling opportunities?
  • Where are you losing sales?

Optimize Your Account Management

Empower yourself to oversee your accounts effectively: Assess the health of your top accounts. Set revenue targets for each account for the current year and the next three years. Strategic account management is essential to ensuring lasting customer retention and fostering profitable long-term relationships.

  • Receive real-time recommendations for your next steps at any stage of the account lifecycle.
  • Enhance customer retention by providing value-added offers and proactively identifying churn risks.
  • Leverage AI-driven insights to pinpoint cross-selling opportunities by mapping account intelligence and purchase histories across your installed base, facilitating business growth.

Stand Out with Exceptional Service

Customer service incidents are pivotal moments that define your relationship with customers. These critical junctures assess your organization’s capability: How promptly can you react?

  • Consistently uphold your commitments through operational excellence and flawless execution, spanning from streamlined digital service to personalized customer support and on-site field service.
  • Go beyond mere issue resolution to provide added value for your customers. Assist them in identifying opportunities that contribute to revenue and profitability.

SugarCRM Elite Partner

iZeno is an Elite Partner of SugarCRM

As a SugarCRM Elite Partner for the past 10+ years, iZeno team of 30+ certified SugarCRM experts in Singapore, Malaysia, Indonesia, Thailand & the Philippines can help you get started by conducting discovery workshop for users and administrators, recommend the appropriate SugarCRM subscriptions (Sugar Sell, Sugar Serve, Sugar Market, Sugar Professional or SugarCRM Enterprise Editions) for your business.

Our certified SugarCRM consultants can assist your IT team in training, implementation & Configurations according to the industry Best Practices.